By now, most of us have heard of Generative AI. Many businesses have already adopted the technology for tasks like customer service, code generation and content creation. Generative AI, however, is only the start; we’re only scratching the surface of the potential that AI has to offer
Enter Agentic AI
Unlike Generative AI, which relies on human input and prompts, Agentic AI can act autonomously to fulfil complex tasks without human intervention. As a result, nearly 45% of business leaders think Agentic AI will outpace Generative AI in terms of impact, and more than 90% expect to adopt it even faster than they did with generative AI. However, despite its promise, our joint understanding of Agentic AI – and how to implement it – is still very much in its infancy.
So, where do you start? To kickstart your Agentic AI journey here are five fundamental steps to consider.
Generative AI vs Agentic AI
If Generative AI is like having a personal assistant, supporting you one-on-one to speed up your tasks, then Agentic AI is more like having a dedicated team of smart, individual coworkers who can take initiative and get things done across your business – without needing constant oversight.
One powerful example of this in action is in sales. With Agentic AI, organisations are able to receive real-time insights during discovery calls. The AI ‘agents’ allow sales reps to respond with timely, relevant information, helping them build trust, operate faster and close deals more effectively.
By collecting and analysing data from across teams, agents can uncover patterns, translate complex metrics into actionable strategies and even highlight opportunities that might otherwise be unintentionally overlooked. In some early implementations, sales teams have reported saving five to ten hours per rep each month – adding up to thousands of hours redirected toward deeper customer engagement.
The one-to-one relationship we’ve grown accustomed to with Generative AI has evolved into the one-to-many dynamic of Agentic AI, which is capable of handling tasks for multiple users and automating entire business processes. Even more impressively, agents can make decisions, control data and take actions on their own. A capability that can seem daunting without a clear understanding of how it works.
That’s why businesses need to start small, and here are a few practical steps to get going quicklyand wisely with agentic AI.
Step 1: Getting your data ready
Agentic AI is the logical progression for organisations already exploring generative tools. However, the data needs to be in an optimal condition – clean, organised and secure – before autonomous agents can be deployed effectively.
As such, eliminating redundant, outdated and trivial (ROT) data is vital. Without removing ROT, agents may rely on obsolete information, leading to inaccurate or misleading outputs. For example, this could happen if a company deploys an HR chatbot that’s connected to outdated data sources. If an employee were to ask about their 2025 benefits, the chatbot might pull information from as far back as 2017, resulting in confusion and misinformation.
Proper file labelling, standardised document practices and use of version histories in place of multiple saved versions helps to ensure agents access only the most relevant and accurate information.
Step 2: Start with low-risk cases
Agents work on a transactional basis, charging for each operation, which can quickly add up. As such, it’s wise to experiment with simple, low-stakes applications first. This approach allows for quicker deployment and demonstrates immediate value to the business without significant costs or risks.
One example could be using an agent to assess sentiment in social media responses following a product launch. This can offer real-time feedback on public perception and inform messaging strategies. Other low-risk use cases include generating reactive press releases and monitoring competitor websites. Additionally, prioritising automation of routine tasks, especially those involving platforms like Salesforce, SharePoint, or Microsoft 365, allows teams to maximise impact without costly system overhauls.
Overall, organisations need to be willing to fail fast and expect failure. It won’t be perfect from the start. However, an experimental pilot approach helps to efficiently refine AI agents, reducing the risk of costly mistakes and making sure that only effective solutions are scaled up.
Step 3: Create a single source of truth
Establishing a dedicated, cross-functional team to explore agentic AI use cases helps prevent siloed adoption and supports enterprise-wide visibility. This team should span as much of the organisation as possible and include representatives from departments such as marketing, finance and technical solutions.
Collaborative workshops can then act as a forum to identify key processes that would benefit from autonomous capabilities and help businesses align potential applications with specific departmental objectives and broader business goals.
Step 4: Learn, learn and learn
Many companies underestimated the importance of training and governance with Generative AI – and Agentic AI is no different. Organisations need to establish clear governance to define how AI agents should and shouldn’t be used, covering not just technical implications, but HR, compliance and risk concerns as well.
Equally, businesses and those employed must understand Agentic AI’s full functionality to get the most out of it. Like with almost all technical training, AI education cannot be viewed as a one-time ‘tick-box’ exercise. Ongoing learning is necessary to keep pace with new capabilities and best practices.
For example, consider what’s already emerging, like security agents that automate high-volume threat protection and identity management tasks; sales agents that find leads, reach out to customers and set up meetings; and reasoning agents that transform vast amounts of data into strategic business insights.
Step 5: Reviewing ROI
Enthusiasm around Agentic AI is high. But before organisations dive in headfirst, it’s important they first define success. Technology can’t be the solution if there is uncertainty surrounding the goal. Successful deployment requires a clear definition of the problem organisations are looking to solve and knowledge of how to align the solution with measurable business value. Without this, initiatives risk stalling at the experimental stage.
Key performance indicators should also be identified early. These may include increased productivity, time savings, cost reduction or improved decision-making. Establishing these benchmarks and taking a data-driven approach ensures that AI initiatives align with business goals and demonstrate tangible benefits to stakeholders.
Moving forward
The process of switching to Agentic AI is about changing how businesses handle everyday problems with wide ranging effects, not just about using cutting edge technology. Iteration and learning along the way, as well as deliberate, measured adoption are the keys to increasing value. It’s simple. Success with AI starts with small, straightforward actions and use cases.
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